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Kitty Liu.jpg


Managing Director, Blackmores China

With a strong marketing pedigree and reputation for great brand strategy and business growth, Kitty has more than two decades of experience with blue chip multi-national organisations including General Mills, Mead Johnson, Yum! and Unilever.  She has successfully implemented omni channel strategies across e-commerce, including JBP experience with Alibaba and Tencent.

Kitty’s strong operating experience in China includes VP, Marketing Strategy & Sales Operation for Mead Johnson Nutrition, where she reshaped the infant and child nutrition product portfolio and sales strategy, achieving double-digit top line growth by gaining share in the winning channels of e-commerce B2C and mother and baby store chains. 

Kitty’s roll-up her sleeves approach to leadership combined with an MBA means she is passionate about delivering results and keen to foster a performance culture where all team members feel supported to reach their full-potential. She is a strong believer in gender equity and the importance of building a strong pipeline of talent to support future business growth.

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