Estelle is a seasoned advertising professional with nearly two decades of experience creating campaigns that challenge stereotypes and promote inclusivity. Passionate about gender equality since childhood, she has worked across the APAC region to amplify marginalized voices and integrate gender equity into global brand messaging. Her award-winning projects combine creativity with strategic thinking to shift public perceptions and foster social change. Beyond advertising, Estelle has led grassroots initiatives supporting women’s leadership and economic independence, bridging cultural and gender gaps through cross-cultural collaboration.
Now at GWC, she aims to leverage technology and storytelling to drive transformative progress for women, bringing her expertise in advocacy, communication, and campaign innovation to meaningful initiatives worldwide.